Privacy Policy - New Way® Trucks

Last Updated: October 14, 2026

New Way Trucks (“New Way Trucks,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy describes how we collect, use, maintain, and disclose information from users (“Users”) of our website, www.newwaytrucks.com (the “Site”), and in connection with our products, services, communications, and other business activities.

By using our Site or providing information to us, you acknowledge that you have read this Privacy Policy.

Personal Identification Information

We may collect personal identification information from Users in various ways, including when Users visit our Site, complete a form, request information, contact us, respond to a survey, inquire about our trucks or services, or participate in other activities, services, features, or resources we make available.

Depending on the nature of your interaction with us, we may collect your name, email address, telephone number, mailing address, business name, and other information you voluntarily provide.

Users may visit our Site anonymously. We collect personal identification information only when Users voluntarily submit it to us or when otherwise permitted by applicable law. Users may decline to provide personal information; however, doing so may prevent them from participating in certain Site-related activities or receiving requested services.

Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. This information may include browser name, device type, operating system, Internet service provider, connection information, and other technical information about how Users access and interact with our Site.

We may use this information to analyze website usage, improve website performance, enhance the User experience, and maintain the security of our Site.

SMS Text Messaging and Consent Disclosure

New Way Trucks may offer SMS text messaging services to communicate with customers and individuals who have expressly agreed to receive text messages from us. Messages may relate to customer inquiries, requested information, service updates, appointment reminders, transactions, or promotional communications, depending on the campaign and the consent provided.

SMS Opt-In and Express Consent

By providing your telephone number and expressly opting in to receive SMS messages, you authorize New Way Trucks to send text messages to the telephone number you provided for the purposes disclosed at the time of consent.

Consent may be obtained through a website form, written or electronic communication, or verbal consent given directly to an authorized New Way Trucks representative. When verbal consent is obtained, the representative should clearly identify New Way Trucks, explain the type and purpose of the text messages, disclose that message and data rates may apply and that message frequency may vary, and obtain an affirmative agreement to receive SMS messages. Verbal consent should be documented in accordance with our internal procedures.

Consent to receive marketing text messages will be obtained separately when required by applicable law. We will maintain appropriate records of consent as required by applicable law.

Consent to receive SMS messages is not a condition of purchasing any goods or services. Message frequency may vary. Message and data rates may apply, depending on your mobile carrier and service plan.

Message Frequency

The number of messages you receive will vary based on your interactions with New Way Trucks, the services you request, and the SMS campaign to which you have opted in.

Opting Out — STOP

You may opt out of SMS messages at any time by replying STOP to a text message from New Way Trucks. After you send STOP, you may receive a final confirmation message acknowledging your opt-out. You will no longer receive messages from the applicable messaging program unless you subsequently provide new consent, as permitted by law.

Assistance — HELP

For assistance or more information about our SMS messaging program, reply HELP to a message from New Way Trucks or contact us using the contact information provided at the end of this Privacy Policy.

Mobile Information Privacy and SMS Consent Data

New Way Trucks respects the privacy of individuals who provide their mobile telephone numbers and consent to receive SMS messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of information sharing exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell or share SMS opt-in information or consent records with third parties or affiliates for their own marketing or promotional purposes. SMS opt-in data and consent will not be disclosed to third parties, except as necessary to provide the messaging service through service providers acting on our behalf, to comply with applicable law, or as otherwise expressly authorized by the individual and permitted by law.

Any service providers involved in delivering SMS messages may use the information solely as necessary to perform messaging services on our behalf and subject to appropriate restrictions.

Web Browser Cookies

Our Site may use cookies and similar technologies to enhance the User experience. Cookies are small data files stored on your device that help us understand how visitors interact with our Site and may support website functionality, analytics, and preferences.

Users may configure their web browsers to refuse cookies or to receive alerts when cookies are being sent. If cookies are disabled, some portions of the Site may not function properly.

How We Use Collected Information

New Way Trucks may collect and use Users’ personal information for the following purposes:

To operate our Site: To display content properly, maintain website functionality, and provide requested features.
To improve customer service: To respond to inquiries, service requests, and customer support needs.
To personalize the User experience: To better understand how Users interact with our Site, products, and services.
To improve our Site and services: To evaluate feedback, improve our offerings, and develop better customer experiences.
To administer promotions, surveys, and other activities: To operate programs in which Users choose to participate.
To send requested communications: To provide information about our products, services, inquiries, transactions, or other matters relevant to your relationship with us.
To send emails: To respond to questions, requests, and other communications.
To send SMS messages: To deliver the text messages associated with the specific messaging program for which you have provided consent.
To comply with legal obligations: To protect our rights, maintain security, prevent fraud, and meet applicable legal requirements.

We will use personal information in a manner consistent with this Privacy Policy and applicable law.

How We Protect Your Information

New Way Trucks uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.

Although we take reasonable measures to protect information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

Sharing and Disclosure of Personal Information

New Way Trucks does not sell personal identification information to third parties for their marketing purposes. We do not share personally identifiable information with third parties for their independent marketing or promotional purposes without appropriate authorization or another lawful basis.

We may share limited information in the following circumstances:

Service providers: We may disclose information to trusted vendors who perform services on our behalf, such as website hosting, customer support, information technology, business administration, and communications delivery. These providers may use the information only as necessary to provide the contracted services and are subject to applicable confidentiality and data protection requirements.
Business operations: We may use or disclose information as reasonably necessary to fulfill requests, provide products and services, manage customer relationships, and operate our business.
Legal compliance and protection: We may disclose information when required by law, legal process, or a valid governmental request, or when reasonably necessary to protect our rights, property, safety, or the rights and safety of others.
Business transfers: Information may be transferred as part of a merger, acquisition, financing, reorganization, or sale of business assets, subject to applicable law and appropriate protections.

We may share aggregated or de-identified information that does not reasonably identify an individual for analytics, reporting, and business improvement purposes.

SMS privacy restriction: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except as necessary for messaging services provided on our behalf, as required by law, or as otherwise permitted under this Privacy Policy and applicable law.

If our information-sharing practices change, we will update this Privacy Policy as appropriate and provide any notices or obtain any consents required by law.

Third-Party Websites and Services

Our Site may contain links to websites, services, or resources operated by third parties. These third parties may have their own privacy policies and practices.

New Way Trucks does not control and is not responsible for the privacy practices, content, or security of third-party websites. We encourage Users to review the privacy policies of any third-party websites they visit.

Advertising and Analytics

Our Site may use third-party analytics tools or advertising services to understand website traffic, evaluate advertising performance, or improve our online presence. These services may use cookies or similar technologies in accordance with their own policies and applicable law.

Where required, we will provide appropriate disclosures and choices regarding targeted advertising, analytics, cookies, and other applicable data processing activities.

Our advertising and analytics practices do not override the restrictions described in this Privacy Policy regarding SMS opt-in information, consent records, or mobile information used for text messaging.

State Privacy Rights

Residents of certain states may have privacy rights under applicable state laws. Depending on the law and the circumstances, these rights may include the right to:

Confirm whether we process your personal information.
Access or obtain a copy of certain personal information.
Request deletion of certain personal information.
Request correction of inaccurate personal information.
Obtain personal information in a portable format.
Opt out of certain targeted advertising, sales of personal information, or profiling activities where applicable.
Limit certain processing of sensitive personal information where applicable.
Appeal a decision regarding a privacy rights request, where required by law.

These rights are subject to applicable legal exceptions, verification requirements, and other limitations. To submit a privacy request, contact us using the contact information in the “Contacting Us” section below.

We will process and respond to requests in accordance with applicable law.

Changes to This Privacy Policy

New Way Trucks reserves the right to update this Privacy Policy at any time. When changes are made, we will update the “Last Updated” date and post the revised policy on our Site. We may provide additional notice when required by law.

We encourage Users to review this Privacy Policy periodically to remain informed about how we collect, use, and protect personal information.

Acceptance of This Privacy Policy

By using our Site, you acknowledge that you have read this Privacy Policy. If you do not agree with the policy, please discontinue use of the Site.

Your continued use of the Site after changes are posted constitutes acknowledgment of the revised policy to the extent permitted by law. Nothing in this section replaces any separate consent required for SMS messaging or other regulated data processing activities.

Contacting Us

If you have questions about this Privacy Policy, our information practices, or your privacy rights, please contact New Way Trucks at [email protected], 712.652.3396, or 101 State St, Scranton, IA 51462.

For SMS assistance, reply HELP to a New Way Trucks text message or contact us using the information above.

For SMS opt-out, reply STOP to any applicable New Way Trucks text message.

Last Updated: October 14, 2026